Market Segmentation at the Bottom of the Pyramid
Offered By: +Acumen via NovoEd
Course Description
Overview
You've developed an innovation, program or service to help the poor. Now how do you assess whether you're really reaching your target market? Customers at the bottom of the pyramid are diverse. They span different ages, poverty levels and occupations and use products and services in different ways. The more you know about your target customers, the better you can develop strategies and offerings that meet their needs.
This Short Course from +Acumen and Grameen Foundation will teach you about market segmentation, or how to divide your market into clusters that have relatively similar needs. You'll learn about the Progress Out of Poverty Index; understand the nuts and bolts of market segmentation; complete a customer segmentation matrix; and start to build customer personas so that you can better identify who you're targeting and design products or programs with them in mind. We'll draw from case studies of companies who have used the Progress Out of Poverty Index to collect meaningful customer insights. After this course, you'll be better prepared to implement market segmentation and use survey tools that can yield important insights about your customers.
Tags
Related Courses
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 WomenGoldman Sachs via Coursera Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत
Goldman Sachs via Coursera Minería de datos aplicada al marketing
Universidad Anáhuac via edX Análise de Segmentação de Mercado
Fundação Instituto de Administração via Coursera Marketing Analytics
Berkeley University of California via edX