Product Management: Customer Development

Learn how to leverage the customer development process to quickly and cheaply find out what your customers really need—and, in turn, design products that they'll love.

Introduction

• Welcome

1. Customer Development

• Introduction to customer development
• Four stages of customer development

2. Identifying a Problem

• Where product ideas come from
• Overview of customer discovery
• What is a problem hypothesis?
• Create your own problem hypothesis

3. User Research

• Performing user research
• Define your target market
• Secondary research techniques
• Primary research techniques
• How to create a screener

4. User Surveys

• What makes a good survey?
• How to create a survey
• How to analyze survey results

5. User Interviews

• What makes a good interview?
• How to create an interview template
• How to conduct a user interview
• How to analyze interview results

Conclusion

• When to confirm or pivot