Product Management First Steps

Explore the role and responsibilities of a product manager. Learn what product management is, what a product manager does, and how to manage the product life cycle.

Introduction

• Become a product manager

1. What Is Product Management?

• Types of products
• Product vs. project
• How the industry impacts product management

2. What Does a Product Manager Do?

• All about a product manager
• Leading through influence as a product manager
• Your core product management team
• Your extended product management team
• Build products with agile or waterfall
• Your product lifecycle
• Manage your product lifecycle

3. Research

• Develop a strong research plan
• Research plan examples
• Plan a product research customer meeting
• Open a product research customer meeting
• Pitch your product idea to the customer
• Summarize customer meeting findings
• Present your customer meeting findings

4. Plan

• Identify versions, releases, and sprints
• Define your product sprints
• Prioritize product features
• Create product requirements and stories
• Review your product plan

5. Build

• Monitor progress using a burndown chart
• Identify issues using a burndown chart
• Test your product with users
• Certify your product for release

6. Release

• Define your go-to market
• Position your product to personas
• Release your product

7. Refine

• Talk to your users and non-users
• Evaluate product usage analytics
• Use Net Promoter Scores
• Planning product updates

8. Retire

• When it's time to retire a product

Conclusion

• Going deeper into product management