Marketing Foundations: Automation

Offered By: LinkedIn Learning

Course Description

Overview

Automate repetitive marketing tasks to maximize your time and reach. Learn about the different types of tasks you can automate and how to implement automation in your company.

Syllabus

Introduction

Make life simpler with automation
What is marketing automation?

1. Planning

Assessing the need for marketing automation
Defining skills and stakeholders
Starting with user journey mapping
Using sequence and behavioral triggers

2. Use Cases

Using onboarding and offboarding flows
Retargeting, part 1
Retargeting, part 2
Building dynamic personalization
Tagging content
Analytics and reporting

Conclusion

Avoid common mistakes
Next steps

Taught by

Jonathan Chang

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