Marketing Foundations: Automation

Automate repetitive marketing tasks to maximize your time and reach. Learn about the different types of tasks you can automate and how to implement automation in your company.

Introduction

• Make life simpler with automation
• What is marketing automation?

1. Planning

• Assessing the need for marketing automation
• Defining skills and stakeholders
• Starting with user journey mapping
• Using sequence and behavioral triggers

2. Use Cases

• Using onboarding and offboarding flows
• Retargeting, part 1
• Retargeting, part 2
• Building dynamic personalization
• Tagging content
• Analytics and reporting

Conclusion

• Avoid common mistakes
• Next steps