Local Marketing Foundations

Learn how to market a business to local customers using Google, Yelp, Facebook, and other local marketing tools and best practices.

Introduction

• Local is king
• The current state of local marketing

1. Google My Business

• The basics
• Advanced Google My Business
• Voice search for local
• Google Search Console

2. Directories and Citations

• Bad data = Bad experience
• Yelp, Facebook, and reviews
• Shadow directories

3. Community Content

• Local service pages
• Landing pages for ads
• Community resource

4. Community-Based Outreach

• Strategic marketing partners
• Cause support
• Local media outreach

5. Advertising

• Google Ads
• Facebook buyer journey
• Local Services ads

Conclusion

• Next steps