Learning Logo Design

Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.

Introduction

• Welcome to Learning Logo Design
• What is branding?

1. The Client

• Establishing scope of work
• Quoting a project

2. Discovery

• Using a creative brief
• Defining a client's expectations
• Using mood boards

3. Strategy

• Brand DNA
• Slow boiling ideas
• Deductive ideation

4. Creative Work

• Picking an appropriate style
• Thumbnail drawing
• Refined drawing
• Craftsmanship methods
• Holistic creative process
• Art directing yourself
• Creating customized logotypes
• Texturizing a logotype
• Presenting design directions
• Writing design rationales
• Handling client feedback
• Setting up final deliverables

5. Brand Support

• Creating a brand standards style guide
• Brand awareness and usage
• Design reality

6. Logo Design Challenge

• Logo design challenge

Conclusion

• Goodbye