Social Media Marketing: Strategy and Optimization

Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Introduction

• Make your brand's social media more effective
• How to build your social media strategy
• How to identify and segment your customers

1. Start Your Social Strategy with a SWOT

• How to conduct a social media audit
• How to use data to identify your social media strengths
• How to analyze your SWOT and adapt your social media plan

2. What Matters Most with Social Media Platforms

• Social media platforms and their superpowers
• How to boost awareness with ads and promoted posts
• Social commerce meets the four Ps
• Influencer marketing and the creator economy
• How to create stories
• Harness the immediacy: Livestream video
• How to build connections with podcasts and social audio
• Adding generative AI to your content marketing tool kit
• Gaze into the future: Marketing in the metaverse

3. How to Launch Your Social Media Strategy

• How to refine your brand's social media content mix
• How to optimize paid, earned, shared, and owned media
• Measure what matters to your brand

Conclusion

• Continue your social media strategy journey