B2B Marketing on LinkedIn

Learn best practices, tips, and strategies for conducting B2B marketing on LinkedIn. Learn to use this powerful platform to increase the visibility of your company and employees.

Introduction

• Using LinkedIn for your B2B marketing efforts

1. Using LinkedIn for B2B Marketing

• Determining the right method for your B2B marketing engagement on LinkedIn
• Aligning sales and marketing efforts on LinkedIn
• Win more engaged prospects by creating content to match the buyer's journey

2. B2B Marketing with LinkedIn Posts

• Five best practices to customize your long-form updates for more engagement
• Get on trend with video: Native video and LinkedIn Live
• Creating your hashtag strategy

3. Additional Strategies for B2B Marketing

• Target your exact buyer with Sponsored Updates and video
• Expanding your company network with InMail
• Creating culture with LinkedIn Stories
• Create engagement with LinkedIn Events

4. Company Pages and Your Employees

• The need for employee advocacy to boost your company pages
• Winning more engagement with LinkedIn Messaging
• Why Sales Navigator isn't just for sales professionals

Conclusion

• Taking your B2B marketing to the next level