Learning Local SEO

Offered By: LinkedIn Learning

Tags

Search Engine Optimization (SEO) Courses Keyword Research Courses Search Engine Optimization Courses Content Creation Courses Local SEO Courses Google My Business Courses

Course Description

Overview

Learn the most important tasks and strategies to keep your business ranked highly in search results.

Syllabus

Introduction

Drive more business using local SEO

1. Understanding Local SEO

Understanding general versus local SEO
Anatomy of local search results
Exploring local ranking factors

2. Keyword Research

Identifying keywords for your business
Using online keyword tools

3. Rank High in Search Using Google My Business (GMB)

Understanding eligibility to claim a Google My Business profile
Claiming your Google My Business profile
Optimizing your GMB profile
Hyperboosting your GMB listing
Keeping customers informed during COVID-19

4. How to Use Reviews to Improve Rankings and Build Trust

Getting and managing reviews for higher rankings
Setting up a business listing on top citation sites

5. Create a Search- and User-Friendly Website

Creating a holistic page experience for visitors
Technical must-have’s for your site
Optimizing your site with tags
Getting local backlinks

6. Create Quality Content That Answers Searchers' Questions

Writing website content that addresses searcher intent
Building local authority for your business

Taught by

Sherry Bonelli

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