YoVDO

Learning Local SEO

Offered By: LinkedIn Learning

Tags

Search Engine Optimization (SEO) Courses Keyword Research Courses Search Engine Optimization Courses Content Creation Courses Local SEO Courses Google My Business Courses

Course Description

Overview

Learn the most important tasks and strategies to keep your business ranked highly in search results.

Syllabus

Introduction
  • Drive more business using local SEO
1. Understanding Local SEO
  • Understanding general versus local SEO
  • Anatomy of local search results
  • Exploring local ranking factors
2. Keyword Research
  • Identifying keywords for your business
  • Using online keyword tools
3. Rank High in Search Using Google My Business (GMB)
  • Understanding eligibility to claim a Google My Business profile
  • Claiming your Google My Business profile
  • Optimizing your GMB profile
  • Hyperboosting your GMB listing
  • Keeping customers informed during COVID-19
4. How to Use Reviews to Improve Rankings and Build Trust
  • Getting and managing reviews for higher rankings
  • Setting up a business listing on top citation sites
5. Create a Search- and User-Friendly Website
  • Creating a holistic page experience for visitors
  • Technical must-have’s for your site
  • Optimizing your site with tags
  • Getting local backlinks
6. Create Quality Content That Answers Searchers' Questions
  • Writing website content that addresses searcher intent
  • Building local authority for your business

Taught by

Sherry Bonelli

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