Leading with Purpose

Learn how to lead with purpose. Use purpose to connect employees to your company, inspire innovation, increase revenue, and emerge as a highly regarded leader.

Introduction

• Employees crave purpose
• The financial case for purpose-driven leadership

1. Establishing a Purpose

• Profit is not a purpose
• Identifying your customer
• Naming and claiming a purpose statement
• Building purpose into an organizational narrative

2. Your Leadership Narrative

• Defeating the competition is not a rallying cry
• Getting clear on your backstory
• Being brutal about airtime
• Metrics vs. mediocrity

3. Engaging Your Team

• The folly of internal customers
• Purpose in marketing
• Purpose in sales
• Culture vs. collateral
• Disarming the naysayers

4. Building Purpose to Last

• Decision-making
• Believing in the dignity of your business
• Life on purpose

Conclusion

• Next steps