YoVDO

Launch Your Product to the Press

Offered By: LinkedIn Learning

Tags

Public Relations Courses Press Release Writing Courses

Course Description

Overview

Learn how to successfully launch your product to the press. Discover how to prepare for a launch, ace your media interviews, and use the launch for additional media opportunities.

Syllabus

Introduction
  • Welcome
  • Determining readiness
1. Prepare for Launch
  • Create basic messaging
  • Write a press release
  • Build a media list
  • Draft your media pitch
  • Conduct media relations
2. Launch
  • Prepare yourself for the media interview
  • Ace the media interview
  • Coverage has hit
3. Follow Up Post Launch
  • How to keep the cadence going

Taught by

Andrea Holland

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