Launch Your Product to the Press

Offered By: LinkedIn Learning

Course Description

Overview

Learn how to successfully launch your product to the press. Discover how to prepare for a launch, ace your media interviews, and use the launch for additional media opportunities.

Syllabus

Introduction

Welcome
Determining readiness

1. Prepare for Launch

Create basic messaging
Write a press release
Build a media list
Draft your media pitch
Conduct media relations

2. Launch

Prepare yourself for the media interview
Ace the media interview
Coverage has hit

3. Follow Up Post Launch

How to keep the cadence going

Taught by

Andrea Holland

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