Become a Public Relations Specialist

Public relations (PR) specialists are the connection between organizations, news media, and the public. They play a critical role in helping shape public perception, and communicating a company’s brand. Learn the essential skills you need to become an effective public relations specialist.

• Learn foundational public relations skills.
• Understand the role marketing plays in PR.
• Master the art of storytelling.

• Course 1: Public Relations Foundations
• Learn a modern approach to public relations. Discover an eight-step PR process to create media exposure, sway consumer opinion, and maintain a good reputation.
• Course 2: Public Relations Foundations: Media Training
• Learn how to speak to the media. Find out what to expect with journalists and how to tailor and deliver your message to specific media channels and audiences.
• Course 3: Marketing Communications
• Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
• Course 4: Crisis Communication
• Prepare your organization to communicate to key audiences in the event of a crisis that impacts your business or brand.
• Course 5: Writing a Press Release
• Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business.
• Course 6: Social Media Monitoring: Strategies and Skills
• Incorporate social media monitoring into your organization's marketing strategy. Explore tools and strategies for finding, responding to, and participating in online conversations.
• Course 7: Branding Foundations
• Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
• Course 8: Advanced Branding
• Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
• Course 9: Repairing Your Reputation
• Learn how to repair your online reputation. Get a three-step process to evaluate the damage, create a plan, and respond with focus.
• Course 10: Shane Snow on Storytelling
• LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.