Press Releases That Never Fail
Offered By: Skillshare
Course Description
Overview
Learn The Real Secrets Of Press Releases From An Experienced Journalist
Business Success is finally within your reach - if you take this course.
Every time you see a company being mentioned or interviewed on TV, on radio or in a newspaper or magazine, it started with a press release. Every time.
And that could be you and your company being featured.
Whatever the size of your company - journalists WANT your story.
It keeps us journalists in a job, after all!
You can get massive amounts of publicity, on TV, radio in newspapers and magazines and online, for free or for a few pennies.
Much cheaper than buying adverts.
And much more trusted by your potential customers of course!
This course, in under an hour, will make you an expert. And it's totally risk-free!
As a journalist, I personally receive over a thousand press releases in my email each day.
Yes, I know that sounds impossible, but it's a side effect of being a reasonably well known journalist!
Over 95% of them don't get read, though!
The headline doesn't appeal to me / isn't relevant to me / doesn't attract me / doesn't make sense.(Sometimes a combination of all four!)
Another 4% get opened and binned within seconds.
About 5 (that's a half of one per cent!) a day get followed up.
I will only use and publish one or two of these (on TV, radio, online).
But I miss some good stories, because the release is written all wrong.
This course shows you what to do right.
You can use press releases the way I show you and be very successful indeed.
Here's what you'll get:
- Me talking about press releases - take notes!
- Some film of a man printing - not massively exciting, let's be honest, so listen to what I say, please and concentrate on that! That's the real course content!
- My personal Rolodex of over 250 top sites you must issue your Press Releases to for the biggest effect and the most sales
- The most perfect, best working, press release template in the world
- The 100% effective guaranteed to work-every-time press release template - if you follow this template, your success is assured, time after time
Take this detailed but easy-to-follow course now - in an hour or so you can be increasing the size and sales of your business - over and over again!
Syllabus
- Introduction
- Press Releases: Introduction
- Press Releases: Next Steps For Success
- Press Releases: Crucial!
- Making A Plan
- Press Releases: Upcoming Success
- Sending Out Press Releases: Best Practices
- Sending Out Press Releases: The Power Of Press Releases
- Press Releases: How To Put Your Results Into Overdrive
- All Ready For Your "Personal Stamp"
Taught by
Alun Hill
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