How to Write a Press Release

Offered By: LinkedIn Learning

Tags

Press Release Writing Courses Communication Skills Courses Social Media Marketing Courses

Course Description

Overview

Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business.

Syllabus

Introduction

Write an effective press release

1. Press Release Basics

What is a press release?
Why is a press release important?
Press release vs. media alert

2. Press Release Prework

Define your news
Gather assets

3. Write Your Press Release

Write an outline
Write a headline and subhead
Write the first paragraph
Gather stakeholder quotes
Connect to trends
Gather testimonial quotes

4. Amplify Your Press Release

How to distribute your press release on newswires
How to use social media to amplify your press release
How to build a media strategy for your press release
How to share your press release in marketing collateral

Conclusion

How to further hone your press release skills

Taught by

Andrea Holland

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