Hiring a Marketing Agency

Learn how to choose and hire the right digital marketing agency, get your marketing campaigns off on the right track, and build your brand and business.

Introduction

• Welcome

1. Understanding the Agency World

• What digital marketing agencies do
• How a digital marketing agency works
• Client vs. agency perspectives

2. Prepare Internally First

• Reasons to hire a marketing agency
• How to assemble an agency selection team
• How to develop an agency selection schedule
• How to choose agencies to invite
• How to collaborate among creative teams

3. Write the Request for Proposal (RFP)

• Use an audit to set agency expectations
• Benefits of using a request for proposal (RFP)
• What to include in a RFP
• What to include in the RFP schedule

4. Begin Your Search and Run the Process

• Learn the next steps to contact agencies
• How to begin the agency selection process
• How to maintain ongoing dialogue

5. Select Your Agency

• How to evaluate potential agencies
• How to make your agency recommendation
• How to announce your agency selection

6. Sign the Contract and Get Started

• How to finalize the contract and SOW
• How to compensate the agency
• Review internal feedback and buy-in
• Develop a calendar for scope of work

Conclusion

• Next steps