Email Marketing: Drip Campaigns

Offered By: LinkedIn Learning

Tags

Email Marketing Courses Customer Segmentation Courses Sales Funnel Courses Marketing Automation Courses Campaign Analysis Courses Lead Nurturing Courses

Course Description

Overview

Learn how to run successful drip campaigns to retarget your customers with marketing automation.

Syllabus

Introduction

Drip marketing explained
Recommended software

1. Relationship Marketing

Email marketing basics
Lead magnets
Nurturing your leads

2. Creating Your Campaigns

Drafting your emails
Email automation
Email content

3. Your Sales Funnel

What is a sales funnel?
Landing pages
Content
Remarketing

4. An Effective Drip Campaign

Measuring results
Segmentation

Conclusion

Next steps

Taught by

Sam Dey

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