Elevate Your Adobe Analytics Skills for Better Decision-Making
Offered By: LinkedIn Learning
Course Description
Overview
Go beyond the basics of Adobe Analytics and learn how to grow your skills in this analytics software.
Syllabus
Introduction
- Advancing your analyses in Adobe Analytics
- What you should already know about Adobe Analytics
- Accessing your Adobe Analytics demo data
- Exploring core traffic metrics
- Defining Occurrences and Instances
- Bounces, single-page visits, and single access
- Navigating the standard commerce metrics
- Finding and understanding the time spent metrics
- Considering the value of time spent and their formats
- Identifying custom metrics that are unique to your company
- Utilizing core traffic dimensions
- Applying marketing channel dimensions
- Assessing how marketing channel data is captured
- Focusing on visitor retention
- Assess visitors better based on geography and technology
- Using the automatically captured activity map data
- Using custom dimensions at your company
- Grasping None and Unspecified and using it to your advantage
- Building quick segments
- Building segments from scratch
- Adding additional containers to a segment
- Applying segment container options
- Excluding and sequencing segment containers
- Building calculated metrics from scratch
- Adding segments and containers to a calculated metric
- Advancing your calculated metrics with key functions
- Using the table builder for faster, more complex tables
- Distributing your data with histograms
- Summarizing with combos and key metric summaries charts
- Overlapping segments in a Venn diagram
- Further hone your skills with Adobe Analytics
Taught by
Eric Matisoff
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