CMO Foundations: Driving Innovation

Drive innovation at your organization. Learn how to use training and motivation, process improvement, and internal auditing to encourage a culture of innovation.

Introduction

• Driving innovation

1. Understanding Innovation

• Why innovation is important
• Creating a culture of innovation
• Conducting an innovation audit

2. Driving Innovation through People

• Creating an innovation competency model
• Training innovation
• Improving team innovation
• Motivating innovative behavior
• Taking a learning break

3. Driving Innovation Processes

• Building an innovation pilot program
• Conducting innovation workshops
• Keeping the momentum

4. Overcoming Resistance to Innovation

• Understanding sources of resistance
• Measuring your resistance scorecard
• Analyzing your resistance scorecard
• Persuading people to accept your ideas

Conclusion

• Next steps