YoVDO

Advanced SEO: Developing an SEO-Friendly Website

Offered By: LinkedIn Learning

Tags

Search Engine Optimization Courses Information Architecture Courses Structured Data Courses Technical SEO Courses

Course Description

Overview

Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Find out how to optimize your site architecture, URLs, speed, and more.

Syllabus

Introduction
  • Welcome
  • What you should know before getting started
  • What is an SEO-friendly website?
1. Optimized Website Architecture
  • Components of on-site SEO
  • Optimization from the perspective of Google
2. Creating Your Information Architecture
  • Indexable content
  • Improving site indexability
  • Crawlability
  • Robots.txt
  • Site information architecture
  • Creating your site architecture
  • HTTP vs. HTTPS
  • Subdomains
  • Picking a domain name
  • Site maps
3. Managing Your URLs
  • URL structure
  • Canonical URLs
  • Pagination
  • HTTP status codes
  • Mobile and desktop friendly
4. Optimizing Your Content Structure
  • Site tags
  • Term Frequency–Inverse Document Frequency (TF-IDF)
  • Image filenames and alt attributes
5. Introducing Structured Data
  • Structured data
  • Schema.org
6. Technical Makeup
  • Site speed
  • JavaScript and the DOM
  • Critical rendering path
  • HTTP/2
  • Progressive web apps
Conclusion
  • Next steps

Taught by

Brad Batesole

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