Advanced SEO: Developing an SEO-Friendly Website
Offered By: LinkedIn Learning
Course Description
Overview
Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Find out how to optimize your site architecture, URLs, speed, and more.
Syllabus
Introduction
- Welcome
- What you should know before getting started
- What is an SEO-friendly website?
- Components of on-site SEO
- Optimization from the perspective of Google
- Indexable content
- Improving site indexability
- Crawlability
- Robots.txt
- Site information architecture
- Creating your site architecture
- HTTP vs. HTTPS
- Subdomains
- Picking a domain name
- Site maps
- URL structure
- Canonical URLs
- Pagination
- HTTP status codes
- Mobile and desktop friendly
- Site tags
- Term Frequency–Inverse Document Frequency (TF-IDF)
- Image filenames and alt attributes
- Structured data
- Schema.org
- Site speed
- JavaScript and the DOM
- Critical rendering path
- HTTP/2
- Progressive web apps
- Next steps
Taught by
Brad Batesole
Related Courses
Google SEO FundamentalsUniversity of California, Davis via Coursera Google SEO Capstone Project
University of California, Davis via Coursera The Ultimate SEO and Wordpress Training Course for 2022: Rank #1
ClickSlice via FutureLearn Complete Marketing Masterclass #4 | SEO
Udemy Complete SEO Training 2022 | Rank in Google with SEO 2022
Udemy