Understanding Social Media Strategy

Discover how social media strategy can help your brand stand out from the crowd

Over the past decade, social media has come to play an increasingly central role in the digital marketing mix. With the last year forcing more of our lives online, getting your social media strategy right is more important than ever.

Designed by social media industry experts, this practical digital marketing course is aimed at social media managers looking to stand out in an increasingly crowded field.

Find out why social engagement is central to social media strategy

After exploring the foundations of creating a social media strategy, you’ll learn why social engagement is so important and why you should always keep your customers at the heart of your strategy. For inspiration, you’ll look at some brands that are getting their social media strategy right.

You’ll also learn how to set KPIs and how to use the SMART Objective Framework to set and meet your social media goals.

Social listening – what are people saying about your brand?

One of the objectives of any social media strategy is to get people talking about your brand. Social listening is the process of monitoring various social channels to assess if people are talking about your brand, and what they’re saying. You’ll discover the key components of a social listening strategy and which tools are available to help you listen to what people are saying about your brand.

Learn how to build a social media strategy

As well as looking at creating an overall plan, you’ll explore how to develop a social media strategy for different social platforms and for individual campaigns.

By the end of this four-week course, you’ll be ready to draw up and execute a social media strategy aligned with your brand, helping you to better engage with your customers.

This digital marketing course is aimed at current or aspiring social media managers.

It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

• Introduction to Social Media Strategy
• Welcome to the course
• Week Outcomes
• Why is social media engagement important?
• Creating a customer-centric social media strategy
• Exemplary brands in social media
• Congratulations
• Setting objectives and using metrics
• Week Outcomes
• Setting objectives and KPIs
• Choose the right metrics to measure success
• Use the SMART Objective Framework
• Congratulations
• Social Listening
• Week Outcomes
• Social Media listening
• How to build a social listening strategy
• Components of a social listening strategy
• Tools for social listening
• Congratulations
• Developing a social media strategy
• Week Outcomes
• Developing a social media strategy
• Developing a social media channel strategy
• Developing a social media campaign strategy
• Peer Graded Assignment: Create your example campaign strategy
• Congratulations