Innovate the Salesforce Way

Learn methods to transform your customer experience and foster innovation at your company.

• Cultivate the right behaviors and team to ignite innovation in your organization.
• Define a problem that requires fresh thinking and scope your innovation project.
• Learn tactics for rapid research that will help you better understand your customers.
• Work as a team to generate and prioritize ideas and build rapid prototypes.
• Learn how to craft a compelling solution story, business case, and implementation plan.

• Innovation Basics
• Get Started with Innovation
• Get in the Zone
• Build and Lead Your Team
• Innovation Project Definition
• Frame the Challenge
• Imagine a Headline from the Future
• Crystallize Your Vision into a V2MOM
• Innovation Customer Discovery
• Empathize with Your Customer
• Create Customer Archetypes
• Give Your Customers the Future Now
• Innovation Ideation & Prototyping
• Create an Inspiring Environment
• Ideate in Teams
• Build Prototypes and Pitch Your Ideas
• Innovation Solution
• Clarify Your Concept and Proposal
• Build Your Business Case and Roadmap
• Drive Momentum to Grow Your Vision