Increase Engagement and Nurture Leads with Pardot Lightning App

Deliver the right message at the right time and build strong customer relationships with Pardot Lightning App.

• Manage actions and tasks in Pardot using automation tools.
• Learn about lead nurturing and build a content strategy for engagement programs.
• Build responsive, highly personalized customer journeys using Engagement Studio in Pardot.
• Create and send emails to support your marketing automation strategy.

• Pardot Process Automation for Pardot Lightning App
• Get Started with Automation Tools
• Use Completion Actions in Pardot Lightning App
• Use Automation Rules in Pardot Lightning App
• Use Segmentation Rules in Pardot Lightning App
• Use Dynamic Lists in Pardot Lightning App
• Choose the Right Automation Tools in Pardot Lightning App
• Pardot Lead Nurturing for Pardot Lightning App
• Understand the Value of Lead Nurturing
• Plan and Prepare
• Build Your Audience
• Pardot Engagement Studio for Pardot Lightning App
• Create an Engagement Studio Program in Pardot Lightning App
• Learn About Actions, Triggers and Rules
• Work with Time and Pauses in Engagement Studio
• Engagement Studio Best Practices
• Pardot Email Marketing for Pardot Lightning App
• Get Started with Email Marketing
• Prepare to Send Emails in Pardot Lightning App
• Create an Email Template in Pardot Lightning App
• Test and Send an Email in Pardot Lightning App
• Track and Report on Email Engagement in Pardot Lightning App