Increase Engagement and Nurture Leads with Pardot Lightning App
Offered By: Salesforce via Trailhead
Course Description
Overview
Deliver the right message at the right time and build strong customer relationships with Pardot Lightning App.
- Manage actions and tasks in Pardot using automation tools.
- Learn about lead nurturing and build a content strategy for engagement programs.
- Build responsive, highly personalized customer journeys using Engagement Studio in Pardot.
- Create and send emails to support your marketing automation strategy.
Syllabus
- Pardot Process Automation for Pardot Lightning App
- Get Started with Automation Tools
- Use Completion Actions in Pardot Lightning App
- Use Automation Rules in Pardot Lightning App
- Use Segmentation Rules in Pardot Lightning App
- Use Dynamic Lists in Pardot Lightning App
- Choose the Right Automation Tools in Pardot Lightning App
- Pardot Lead Nurturing for Pardot Lightning App
- Understand the Value of Lead Nurturing
- Plan and Prepare
- Build Your Audience
- Pardot Engagement Studio for Pardot Lightning App
- Create an Engagement Studio Program in Pardot Lightning App
- Learn About Actions, Triggers and Rules
- Work with Time and Pauses in Engagement Studio
- Engagement Studio Best Practices
- Pardot Email Marketing for Pardot Lightning App
- Get Started with Email Marketing
- Prepare to Send Emails in Pardot Lightning App
- Create an Email Template in Pardot Lightning App
- Test and Send an Email in Pardot Lightning App
- Track and Report on Email Engagement in Pardot Lightning App
Tags
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