YoVDO

Increase Engagement and Nurture Leads with Pardot Lightning App

Offered By: Salesforce via Trailhead

Tags

Salesforce Courses Email Marketing Courses Content Strategy Courses Customer Engagement Courses Marketing Automation Courses Lead Nurturing Courses

Course Description

Overview

Deliver the right message at the right time and build strong customer relationships with Pardot Lightning App.
  • Manage actions and tasks in Pardot using automation tools.
  • Learn about lead nurturing and build a content strategy for engagement programs.
  • Build responsive, highly personalized customer journeys using Engagement Studio in Pardot.
  • Create and send emails to support your marketing automation strategy.

Syllabus

  • Pardot Process Automation for Pardot Lightning App
    • Get Started with Automation Tools
    • Use Completion Actions in Pardot Lightning App
    • Use Automation Rules in Pardot Lightning App
    • Use Segmentation Rules in Pardot Lightning App
    • Use Dynamic Lists in Pardot Lightning App
    • Choose the Right Automation Tools in Pardot Lightning App
  • Pardot Lead Nurturing for Pardot Lightning App
    • Understand the Value of Lead Nurturing
    • Plan and Prepare
    • Build Your Audience
  • Pardot Engagement Studio for Pardot Lightning App
    • Create an Engagement Studio Program in Pardot Lightning App
    • Learn About Actions, Triggers and Rules
    • Work with Time and Pauses in Engagement Studio
    • Engagement Studio Best Practices
  • Pardot Email Marketing for Pardot Lightning App
    • Get Started with Email Marketing
    • Prepare to Send Emails in Pardot Lightning App
    • Create an Email Template in Pardot Lightning App
    • Test and Send an Email in Pardot Lightning App
    • Track and Report on Email Engagement in Pardot Lightning App

Tags

Related Courses

Experience SAP Cloud for Customer
SAP Learning
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
Tecnológico de Monterrey via Coursera
Business Fundamentals: Customer Engagement
The Open University via FutureLearn
Experience SAP Hybris Solutions
SAP Learning
Innovation & Entrepreneurship - From Basics to Open Innovation
EIT Digital via Coursera