YoVDO

EMAIL MARKETING

Offered By: Foothill College via California Community Colleges System

Tags

Email Marketing Courses Digital Marketing Courses Copywriting Courses Visual Design Courses Customer Engagement Courses Customer Journey Courses Conversion Optimization Courses Marketing Automation Courses

Course Description

Overview

This course offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, students will learn about the role of email marketing in a company's marketing campaign, what stages of the customer journey email marketing is suited for and best practices for email visuals and copy. The course will also touch upon more complex email practices, such as automation and how to outline an email drip campaign.

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