Brand Positioning Strategy for Creatives

Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field

• Introduction
• Positioning Yourself
• Creating Brand Focus
• From Vision To Activation
• Final project

Brand strategist and founder of FINIEN, Fabian Geyrhalter, is a firm believer that brand strategy can be the key to any company’s success. Although it might seem daunting at first, Fabian is here to show you the exact steps to take. He has collaborated with clients such as Marriott International, Warner Brothers, and Honeywell, among others.

In this Domestika course, learn to think and act like a brand to expertly position yourself in the market. Prepare for a new creative chapter as Fabian guides you through carefully planned projects and price-points to attract and retain the right kind of clients for you.

• About Me
• Influences
• Gaining Brand Clarity
• Brand Positioning: Take One
• How to Stand Out
• Becoming "The One"
• Supporting Your Positioning
• Defining the Brand Personality
• Looking Ahead
• The Final Positioning
• The Brand DNA
• What Really Needs to Be Changed?
• How to Activate the New Brand
• How to Gain Traction
• Brand Positioning Strategy for Creatives