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Brand Management

Offered By: Indian Institute of Management Bangalore via edX

Tags

Branding Courses Marketing Courses Business Strategy Courses Brand Positioning Courses Brand Equity Courses Brand Management Courses Brand Identity Courses Brand Communication Courses Brand Personality Courses

Course Description

Overview

Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.


Taught by

Preeti Krishnan Lyndem

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