YoVDO

Advanced Branding

Offered By: LinkedIn Learning

Tags

Branding Courses Brand Positioning Courses Brand Equity Courses Brand Management Courses Brand Loyalty Courses Brand Personality Courses

Course Description

Overview

Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.

Syllabus

Introduction
  • The importance of branding
1. Components of Branding
  • What we mean by branding
  • What is the purpose of a brand?
  • What makes up a brand?
  • What is the brand system?
2. Brand Research
  • Create a brand strategy
  • Frame of reference
  • Conduct an internal brand audit
3. Brand Development
  • Brand positioning
  • Define a unique selling proposition
  • Create a vision statement
  • Brand personality
4. Brand Experience
  • Evaluate brand visuals
  • Select brand colors
  • Evaluate the brand language
5. Brand Touch Points
  • The influence of touch points
  • Branding through storytelling
  • Exploring the customer journey
6. Brand Management
  • Internal brand culture
  • Brand responsibility
  • Overcome damaging events
7. Brand Loyalty
  • Net promoter score
  • Brand promoters
  • Brand detractors
8. Brand Validation
  • What is brand equity?
  • How to measure brand equity

Taught by

Brad Batesole

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