Hand-Drawn Branding: Design Original Logos

Discover how to strike a human connection through bold graphics that reflect a brand's style and personality

• Introduction
• Developing Ideas
• Start Making
• Digitize It!
• Develop an Identity Around Your Logo
• Final project

A brand identity design is the visual language that is spoken between a company or organization and its audience. When a brand’s visual elements are drawn by hand, there is a much more personal experience for a potential customer. Graphic designer Jon Contino affirms that if a human being made what you’re holding, wearing or seeing, that’s what makes it special.

With clients like Google, AT&T, Coca-Cola, and Nike, Jon takes you through his creative process behind creating hand-drawn brand identities. Bring a sense of style and personality to your branding by creating a one-of-a-kind design that started out with just pencil and paper.

• About Me
• Influences
• Keep It Raw
• Market Research
• Mood Boards
• Develop Your Thumbnails
• Self-Editing
• Clean and Ink
• Import Your Drawings
• Creating Vectors
• Adjust Spacing
• Finally, Color!
• Sample Your Brand
• Adding Elements
• Mock-ups
• Brand Guideline System
• Hand-Drawn Branding: Design Original Graphics