Building a Brand Book: When, Why, & How

The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How. 
Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them. 
You’ll learn: 

• What a brand guide is and how to use it 
• Components of a brand guide and how to create your own 
• How large and small businesses apply brand guidelines 

Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a Brand Book: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.

• Introduction to Workshop
• What Makes Up a Brand?
• Why Are Brands So Important?
• Consistency & Setting Up Standards
• What Makes a Great Brand
• Your Brand Book: Story & Content Strategy
• Your Brand Book: Logos & Visuals
• No Brand Lives in a Vacuum
• Increase Brand Visibility
• Take Action On Your Brand Guide
• Have the Right Conversations