YoVDO

Building a Brand Book: When, Why, & How

Offered By: CreativeLive

Tags

Brand Guidelines Courses Branding Courses Visual Design Courses Content Strategy Courses

Course Description

Overview

The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How. 
Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them. 
You’ll learn: 


  • What a brand guide is and how to use it 
  • Components of a brand guide and how to create your own 
  • How large and small businesses apply brand guidelines 

Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a Brand Book: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.

Syllabus

  • Introduction to Workshop
  • What Makes Up a Brand?
  • Why Are Brands So Important?
  • Consistency & Setting Up Standards
  • What Makes a Great Brand
  • Your Brand Book: Story & Content Strategy
  • Your Brand Book: Logos & Visuals
  • No Brand Lives in a Vacuum
  • Increase Brand Visibility
  • Take Action On Your Brand Guide
  • Have the Right Conversations

Taught by

Josh Silverman

Related Courses

Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera
User Experience for the Web
Open2Study
Use Mapping to Position Your Brand
eCornell via Canvas Network
The Secret Power of Brands
University of East Anglia via FutureLearn
Introduction au marketing
HEC Montréal via Independent