Building a Brand Book: When, Why, & How
Offered By: CreativeLive
Course Description
Overview
The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How.
Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them.
You’ll learn:
Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a Brand Book: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.
Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them.
You’ll learn:
- What a brand guide is and how to use it
- Components of a brand guide and how to create your own
- How large and small businesses apply brand guidelines
Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a Brand Book: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.
Syllabus
- Introduction to Workshop
- What Makes Up a Brand?
- Why Are Brands So Important?
- Consistency & Setting Up Standards
- What Makes a Great Brand
- Your Brand Book: Story & Content Strategy
- Your Brand Book: Logos & Visuals
- No Brand Lives in a Vacuum
- Increase Brand Visibility
- Take Action On Your Brand Guide
- Have the Right Conversations
Taught by
Josh Silverman
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