Brand Identity Basics Course (How To)

In this course, we’ll take an in-depth look at the brand identity design process: from planning, strategizing and research, all the way through design and finalizing the project. We’ll also explore what exactly makes a brand image and why process is so important.

Branding can be challenging, but with preparation and expectations, we can create amazing work and continue to hone in on what generates the best results.

By the end of this course, you will have the tools and knowledge to create meaningful and comprehensive brand identities.

What you'll learn

• The value of branding
• Working with clients
• Creating case studies
• Creating brand guidelines

Introduction to Brand Identity

This stage is an introduction to the course. We will consider the branding process through the lens of a journalist: the who, what, when, where, why and hows of branding.

Chevron 6 steps

• The Five Ws and an H

  1:54

• What is Branding?

  3:40

• What is the Value?

  1:58

• Why branding?

  1:37

• Who Brands?

  1:39

• Introduction to Brand Identity Review

  6 questions

The Brand Identity Design Process

Time to put pen to paper and explore the process. In this stage, Matt gives us an outline of the brand process he's been documenting and practicing for many years.

Chevron 5 steps

• Brand Process (and Creativity)

  2:11

• Brand Story

  2:04

• Brand Strategy

  2:41

• Brand Development: Design

  5:04

• The Brand Identity Design Process Review

  6 questions

Case Studies and Examples

This stage covers case studies and examples of past projects to show how easy and how difficult designing a brand can be.

Chevron 5 steps

• Ted Todd Insurance, Late 2012

  2:17

• Cyber Reliant, Early 2012

  3:00

• PinkBlush Maternity, Late 2013

  3:18

• Conclusion and Summary

  0:52

• Case Studies and Examples Review

  5 questions

Finalizing the Project

With a lot of the dirty work behind us, now it's time to start cleaning up and finalizing the loose ends.

Chevron 6 steps

• Brand Guidelines: Part 1

  2:27

• Brand Guidelines: Part 2

  3:26

• Showcase the Work

  1:33

• Emotional Branding

  1:49

• Conclusion

  0:27

• Finalizing the Project Review

  5 questions