Marketing Your Photography Business

Learn actionable and affordable marketing strategies you can use to help grow your business from Sal Cincotta in Marketing Your Photography Business.

In this class, you’ll learn how to generate more site traffic and prospective customers though easy-to-implement digital marketing techniques. Sal will show you how a combination of social media (Facebook, Twitter, blogs) and search engine optimization (SEO) can attract leads to your site. He also show you how to build a marketable portfolio that impresses potential clients once they arrive on your page. You’ll also learn how to determine if your marketing plan is working, and how to fix it if it's not.

This course is great for both beginning photographers and established studios. The basic strategies provide a good fundamentals refresher for established studios, and the more advanced information gives less-established photographers a roadmap for the future. There will be advice for ANY genre of photography marketing.

• Introduction
• The Big Picture
• Psychology of the Sale
• Brand Awareness
• Blogging and Social Media
• Beginning and Advanced SEO
• The Role of Facebook
• Facebook Data and Management Tools
• Building Your Portfolio
• Finding the Right Client
• The Path to Success
• Marketing on a Budget
• Advanced Marketing
• Selling the Experience
• Becoming More Than a Photographer
• Pricing
• Goals and Objectives
• Targeting Niche Markets: Weddings
• Targeting Niche Markets: Seniors
• Targeting Niche Markets: Glamour
• Targeting Niche Markets: Families
• 30 Day Plan
• 60/90/1 Year Plan
• SWOT Analysis