Hooked: How To Build Habit-Forming Products

Customers who come back save you time and money. You don’t have to expend as much energy attracting them – they already know you and what you do – and they are a more predictable source of revenue. Learn the science of creating a repeat customer in Hooked: How To Build Habit-Forming Products.

Nir is a writer and thinker whose primary focus is helping businesses unlock the power of habits. In this class, he’ll teach you how to build products and experiences that are inherently “sticky.” 
You’ll learn:

• The psychology of triggers and how to build them into your product/service
• How to use variable rewards to increase engagement
• The stages of habit formation and how to optimize them for better retention

Nir will teach you how habits develop and he’ll show you how to apply those insights to your business – no matter what kind of service or products you sell. You’ll also learn about the common design patterns of habit-forming products.

If you want to lower the cost of doing business by increasing the number of repeat customers you work with, don’t miss Hooked: How To Build Habit-Forming Products. 

• Class Introduction
• Introduction to Habits
• Forming a Habit-Frequency
• Bonus Video: Habit-Frequency Hotseat with Cynthia Fontenot
• The Psychology of Effective Triggers
• Bonus Video: Build A Narrative Hot seat with Shiva Chhatpar
• The Fundamentals of Human behavior Design
• Bonus Video: Mapping The User Path Hotseat with Carolyn Droziak
• Using Variable Rewards
• Bonus Video: Rewarding Users Hotseat with Anand Chhatpar
• Invest For Future Benefits: Loading The Next Triggers
• Bonus Video: Getting Users To Invest Hotseat with John H. & Ryan R.
• The Morality of Manipulation
• Final Thoughts