Automate Marketing to Businesses with Pardot for Salesforce Classic

Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.

• See your marketing and sales data in one place and sell more effectively.
• Connect Pardot to Salesforce to align your marketing and sales teams.
• Use datasets, lenses, and dashboards to organize and analyze your marketing data.
• Learn how Salesforce Engage can help align your sales and marketing teams.

• B2B Marketing Analytics Basics
• Get Started with B2B Marketing Analytics
• Set Up B2B Marketing Analytics
• Salesforce & Pardot Integration
• Get Started with Salesforce for Pardot
• Set Up the Connector in Pardot
• Configure Your Salesforce Account
• Configure Your Pardot Account
• Datasets and Dashboards in B2B Marketing Analytics
• Learn About Datasets
• Explore the Standard Dashboards
• Build Customized Dashboards
• Salesforce Engage Basics
• Get Started with Salesforce Engage
• Explore Salesforce Engage Features