Case Study - The Evolution of Story at Microsoft

Explore the strategic power of storytelling in business through a captivating webinar featuring Steve Clayton, VP of Global Public Affairs and chief storyteller at Microsoft. Delve into Clayton's journey of transforming Microsoft's communication strategies, both internally and externally, as he engages in an insightful conversation with Jennifer Aaker, General Atlantic Professor at Stanford. Discover why storytelling is crucial for brand building and company culture, learn how to establish a storytelling practice within your organization, and gain insights on creating a story bank and measuring the impact of your narratives. Uncover the evolution of Microsoft's storytelling approach, the return on investment in storytelling, and practical tips for implementing effective storytelling techniques in your professional endeavors.

Introduction
Steve Clayton
Steves mandate
The attic
bran vs story
truth vs authenticity
building the team
evolution of the story
ROI of story
Questions
What is a good story
Story banking
Global stories
How to get started
New role