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Manchester United's Business Strategy - Web Summit 2014

Offered By: Web Summit via YouTube

Tags

Sports Marketing Courses Brand Management Courses International Expansion Courses Digital Innovation Courses Fan Engagement Courses

Course Description

Overview

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Gain insights into the business strategies and global brand management of one of the world's most iconic football clubs as Richard Arnold, Group Managing Director of Manchester United, delivers a compelling talk at Web Summit 2014's Sports Stage. Explore the intersection of sports, business, and technology while learning about Manchester United's approach to fan engagement, digital innovation, and international expansion in this 20-minute presentation from a leading figure in the sports industry.

Syllabus

Web Summit 2014. Day 1, Sports Stage: Richard Arnold, Group Managing Director of Manchester Utd.


Taught by

Web Summit

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