YoVDO

Manchester United's Business Strategy - Web Summit 2014

Offered By: Web Summit via YouTube

Tags

Sports Marketing Courses Brand Management Courses International Expansion Courses Digital Innovation Courses Fan Engagement Courses

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Gain insights into the business strategies and global brand management of one of the world's most iconic football clubs as Richard Arnold, Group Managing Director of Manchester United, delivers a compelling talk at Web Summit 2014's Sports Stage. Explore the intersection of sports, business, and technology while learning about Manchester United's approach to fan engagement, digital innovation, and international expansion in this 20-minute presentation from a leading figure in the sports industry.

Syllabus

Web Summit 2014. Day 1, Sports Stage: Richard Arnold, Group Managing Director of Manchester Utd.


Taught by

Web Summit

Related Courses

The Secret Power of Brands
University of East Anglia via FutureLearn The Olympic Games and the Media
Universitat Autònoma de Barcelona (Autonomous University of Barcelona) via Coursera Community Manager
Galileo University via Independent Representing the Professional Athlete
Case Western Reserve University via Coursera Advertising and Society
Duke University via Coursera