Branding for Music Artists: The Fan Attractor

It has never been a better time to be a Successful Independent Music Artist. Even if you plan to get signed and achieve a record deal, building yourself up independently is crucial. 

In this course you will learn the fundamentals of creating a Brand Identity. We will reference two books, Patrick Hanlon's "Primal Branding" and "The Art of Seduction" by Robert Greene. I have presented the concepts in these books and then converted the concepts into activities that can be used by musicians to effectively grow a fan base that is loyal, raving and supportive. 

Imagine releasing your next album and seeing tons of traffic to your Spotify account or your music being shared all over social media. Imagine your fans sending you messages and filling your comments up with 5 star reviews! 

Utilize these psychological concepts created by New York Times Best Sellers, and begin forming an strong bond your new fans! 

• Intro to Branding for Music Artists
• Your First Class Project : Primal Branding Worksheet
• 7 Branding Steps to a Raving Fanbase
• THE ORIGIN STORY DECODED (0041A69E C149 4AD3 9E69 E55B46818C42)
• Creating your Rituals
• How Colors Create your Brand Personality
• Colors Branding on Instagram
• Your Supporting Cast: Musical Influences
• Music Genre Assignment
• The Importance of Culture
• Music Culture Assignment
• Seduce your Audience
• Seduce your Audience pt II - examples
• Seduce your Audience pt III - examples
• Microgenre: part 1
• Microgenre: part 2
• What problem does your music solve?
• Credibility 1
• Credibility 2
• Word of mouth
• SKILLSHARE END