Google Analytics 4 Tutorial for Beginners - Installation, Interface, and Reports (2023)

Learn how to get started with Google Analytics 4 in this comprehensive tutorial. Explore the installation process, interface, reports, conversions, and configuration. Discover how to create a GA4 account and property, understand the account structure, navigate the admin panel, and set up data streams. Dive into standard reports, explorations, and advertising reports. Master event tracking and learn how to find event data in explorations. Get hands-on experience with the new Google Tag template in Google Tag Manager. By the end of this tutorial, gain a broad understanding of GA4's capabilities and be prepared to delve deeper into specific topics for advanced analytics implementation.

- Intro
- Create GA4 account/property
- GA4 account structure
- Overview of the admin panel
- Create data stream in GA4
- Settings in data stream
- Standard reports in Google Analytics 4
- Explorations in Google Analytics 4
- Advertising reports
- Install Google Analytics 4
- Event tracking in Google Analytics 4
- Finding event data in explorations
- Next steps with Google Analytics 4