Tracking Cookies Are Dead? - ITP 2.1 and Web Analytics

Explore the implications of Apple's ITP 2.1 (Intelligent Tracking Prevention) on web analytics and cookie tracking in this 53-minute video from MeasureSchool. Delve into the significant changes to cookie storage, discuss the potential impact on tracking methodologies, and examine concerns surrounding Google Analytics. Learn about possible solutions, including server-side tracking and browser tracking alternatives. Gain insights into adapting your web analytics strategies in response to these evolving privacy measures.

Intro
What is ITP
What if
ITP 21 update
My concerns
Google Analytics
What can you do
Serverside tracking
Browser tracking