The Story of DevRel at Snowflake - How We Got Here

Explore the evolution of Developer Relations at Snowflake in this insightful 33-minute conference talk presented by Felipe Hoffa and Daniel Myers. Gain valuable insights into their contrasting approaches to DevRel and how these strategies have been instrumental in building Snowflake's world-class developer community and ecosystem. Discover how they define DevRel KPIs and metrics, tackle daily challenges, and apply lessons learned along the way. Learn about different ways to engage with the Snowflake community and get a glimpse into the future of Snowflake Developer Relations. This talk may even inspire you to consider a career as a Developer Advocate. Benefit from the experiences of two seasoned professionals: Felipe Hoffa, Data Cloud Advocate at Snowflake with a background at Google, and Daniel Myers, a DevRel expert with experience at companies like Google, Cisco, and Fujitsu, as well as founding multiple startups.

The Story of DevRel at Snowflake - How We Got Here | Snowflake