The Secrets of Copywriting - How to Make Money With Copy and Marketing

Dive into a comprehensive 5-hour course on copywriting and marketing fundamentals. Learn the power of effective copy, understand common pitfalls in digital marketing, and master the art of writing for both companies and prospects. Explore direct and indirect response advertising, grasp the five stages of awareness, and discover the secret weapon most marketers overlook. Delve into thorough research techniques, including product, competitor, and market analysis. Develop skills in crafting compelling offers, managing attention, and structuring copy effectively. Master the core copywriting structure, from creating impactful headlines to closing persuasively. Gain insights on editing, long-term improvement strategies, and practical tips to elevate your copywriting prowess. Access additional resources, templates, and join a supportive copywriting community to further enhance your learning experience.

- Why This Video Exists... I'm Alex Myatt - Hello New Copywriters!
- PART 1: The Power of Copywriting
- What Can You Expect?
- Problems With Copywriting and Why 'digital Marketers' Fail
- Writing for a Company...
- Writing for a Prospect...
- Anti Market Focus: Beware of Vanity Metrics
- Direct and Indirect Response Schools of Advertising
- What's the Problem With Modern Copywriting?
- The Role of Copy
- A Few Things to Keep in Mind
- 5 Stages of Awareness
- The Secret Weapon Most Marketers Are Afraid to Use
- Research
- The Sticky Research Process
- Product Research
- Research Template and Resources Linked Above and Available in CC # how-to-start-copywriting channel
- The Ideal Client
- The Existing Brand
- Competitor Research
- Market Research
- VOC
- 5 categories of VoC +2 to Clear Up the Rest
- Final Research Steps
- So, How Important Is Research?
- PART 2: Putting All This into Practise
- The 5 Subconscious Questions
- Planning Copy: Laying Out RIOA
- Formulas to Craft Ideas
- Offer Building
- The Next Step to Planning Copy
- Don't Fall Victim to the Attention Span Fallacy
- Copywriters Are Attention Managers
- Structuring Copy
- Messaging Hierarchy
- The Final Part of Planning: Spit Drafting
- Turning Your Research and Planning into Copy
- Adapting IVOC Data
- Dimensionalization
- The Core Copywriting Structure
- The Lead
- Headline: The Most Important Aspect of Copywriting
- The Body
- The Close
- Editing Copy
- Some Other Useful Tidbits...
- How to Improve Your Copywriting Long Term
- Summing It All Up...