Copywriting: Improve User Experience One Word at a Time

This course will teach you the importance of copywriting for user experience and how it fits into the design-led development process. You’ll learn about terminology, best practices, and tips for writing effective copy. Through exercises, you’ll gain practical experience in writing copy and see how it is implemented in SAP projects like Fiori.

• Introduction to Copywriting
• Copywriting and the Design-Led Development Process
• What Is Copywriting and Why Is It Important?
• What Is Copywriting at SAP?
• What Is Copy and What Is Its Purpose?
• Downloads
• Assignment Week 1
• Copywriting Basics
• Copywriting: Preparation and Testing - Part 1
• Tone and Voice: Writing with Personality
• Examples
• Copywriting: Preparation and Testing - Part 2
• Terminology and Copywriting
• Downloads
• Assignment Week 2
• Copywriting Best Practices and Case Studies
• Copywriting Best Practices - Part 1
• Case Study: SAP Fiori
• Copywriting Best Practices - Part 2
• Case Study: SAP Ariba
• Downloads
• Assignment Week 3