YoVDO

The Science of Shopping and Future of Retail

Offered By: TEDx via YouTube

Tags

TEDx Courses Big Data Courses Consumer Behavior Courses

Course Description

Overview

Explore the evolving landscape of retail and consumer behavior in this TEDx talk by Devora Rogers, Senior Director of Retail Insights at Inmar. Delve into the science behind shopping, examining the purchase funnel, decision-making processes, and sources of information that influence modern consumers. Gain insights into shopper DNA and behavior through the lens of big data analytics. Discover how changing sentiments are reshaping the retail industry, with a comparative look at Amazon and Nordstrom. Uncover the future of retail and learn how businesses can adapt to meet the needs of today's tech-savvy shoppers in this thought-provoking 20-minute presentation from TEDxWakeForestU.

Syllabus

Intro
The Purchase Funnel
Decision Making
Sources of Information
Shopper Behaviour
Shopper DNA
Shopper Science
Big Data
Changing Sentiment
Amazon vs Nordstrom
The Future of Retail
Conclusion


Taught by

TEDx

Related Courses

How to Overcome the Trauma of Bullying and Harassment
TEDx via YouTube
La depresión es real, pero yo, soy más fuerte
TEDx via YouTube
Agile Business Transformation - What It Takes to Succeed
TEDx via YouTube
Riqueza Pessoal - Uma Vida Antifrágil
TEDx via YouTube
Why Hugging Out Racism in Education Just Won't Cut It
TEDx via YouTube