Consumer Behavior in Microeconomics

Explore the fundamental principles of consumer behavior through the lens of microeconomics in this 7-week course. Delve into key concepts such as utility theory, budget constraints, and demand analysis to understand how individuals make purchasing decisions. Examine the effects of price changes, income shifts, and consumer preferences on market dynamics. Analyze real-world case studies and participate in interactive exercises to apply theoretical knowledge to practical scenarios. Gain valuable insights into consumer psychology, market segmentation, and pricing strategies that can be applied in various business and economic contexts.