The Reinvention of Media Brands in the Digital Age

Offered By: Web Summit via YouTube

Course Description

Overview

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Explore the art of creating and marketing online media brands in journalism with experts from Forbes, WSJ, and Edelman. Discover the crucial elements of brand reinvention, learn about building trust and transparency, and gain insights on effectively reaching Millennial audiences in this 20-minute conference talk from Web Summit.

Syllabus

Intro
List Force
Reinventing media brands
Trust and transparency
Reaching Millennials

Taught by

Web Summit

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