The Psychology of Social Engineering

Explore the intricacies of social engineering in this engaging 53-minute conference talk. Delve into the psychology behind human hacking, going beyond the stereotypical Nigerian prince scam. Discover serious mind hacks, scams, and various forms of social engineering techniques. Learn about the Human OS, marketing and sales tactics, and how senses like smell can be exploited. Examine real-world examples from brands like Old Spice, Calvin Klein, and BMW. Understand the power of comparison, brain freeze effects, and fishing techniques in manipulating human behavior. Investigate password security, iCloud vulnerabilities, and the impact of panic on decision-making. Analyze social stereotypes, the Benjamin Franklin effect, and other psychological principles used in social engineering. Gain key takeaways to protect yourself and others from these underhanded techniques, while also learning how to ethically apply these insights in professional settings.

Intro
The Human OS
Niall Merrigan
Marketing and Sales
Smell
Old Spice
Double Down
Calvin Klein
Kia
BMW
Mens Health
Women
Comparison
Brain Freeze
iPhone
Bone Feeder
New York Times
Fishing
Spearfishing
Human error
Password managers
iCloud
Panic
SMS
What happened
What do you see
She put on a belly
Coffee carriers filled
People are nice
Social stereotypes
Benjamin Franklin effect
Key takeaways