The Post-Crisis Consumer

Explore the positive outcomes of the financial crisis in this 17-minute TED talk by John Gerzema. Discover four major cultural shifts driving new consumer behavior and learn how businesses are adapting to connect with thoughtful spending. Gain insights into the 5020 Paradox, consumer transformation, liquid life, and new mindsets shaping the post-crisis economy. Examine the concepts of durable living and the return to traditional values as Gerzema presents a compelling case for positive change in consumer culture.

Introduction
The 5020 Paradox
Consumer Transformation
Liquid Life
New mindsets
Values
Durable Living
Return to the Fold