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The Intersection of Wall Street and Madison Avenue

Offered By: Web Summit via YouTube

Tags

Web Summit Courses Programmatic Advertising Courses Consumer Privacy Courses

Course Description

Overview

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Explore the convergence of Wall Street and Madison Avenue in this insightful Web Summit conference talk. Delve into the evolving landscape of online advertising as Louis Severine of NYIAX and Joe Zawadzki of Mediamath discuss how the trading of advertising inventory as a commodity is becoming the backbone of the digital ad market. Gain unique perspectives on the increasingly sophisticated models driving this merger of financial and advertising industries. Learn about key topics such as programmatic advertising, ad fraud, and consumer privacy concerns. Discover how these developments are shaping the future of digital marketing and media buying in this 21-minute presentation.

Syllabus

Intro
Nyack
programmatic advertising
ad fraud
consumer privacy


Taught by

Web Summit

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