The Art of Rebranding

Explore the pervasive influence of logos and branding in this TEDxSciencesPo talk by award-winning designer Yorgo Tloupas. Delve into the world of visual identities, from ancient symbols to modern corporate rebrands, and examine how these shapes impact our daily lives and perceptions. Discover the implications of rebranding for companies, countries, and individuals, and consider the role of social media in shaping public opinion on design changes. Learn from Tloupas' extensive experience in logo design and art direction as he shares insights on the power of visual communication in building and deconstructing identities across various fields, from fashion to publishing.

The art of (re)branding | Yorgo Tloupas | TEDxSciencesPo