Anatomy of a Photoshoot

Join Mark Wallace as he dissects a commercial photoshoot to reveal each step at its most basic level. From technical aspects of lighting and color, to real-world experiences working with art directors, make-up artists, models, and other professionals, you’ll have a firsthand look as he puts each piece together to complete several complete concepts from start to finish. This unique course explores the fundamentals of commercial photography, from the smallest jobs to the biggest productions. Bring your questions from your own shoots, or use this experience as a roadmap when planning your first jobs. Mark will be chatting with the live worldwide audience throughout the weekend!

Software Used: Adobe Photoshop CS 5.1

• Class Introduction
• Direction of Light: Setting The Mood
• Metering
• Understanding Dynamic Range
• Understanding Histograms
• Effective Size: Hard vs Soft Light
• Understanding the Inverse Square Law
• Light Modifiers and the Shape of Light
• Controlling Light with Grids
• Watt Seconds and Other Important things
• Color Theory Part 1
• Color Theory Part 2
• Calibrating your Monitor and Printer
• Mark's Lightroom Workflow
• Exercise: Purpose Worksheet
• Failing with Purpose
• Example: Prep Shoot for Testing
• Special Request: Pricing
• Creativity: from Idea to Product
• Sharing your Ideas: Making the Plan
• Working with a Team (Snapfactory)
• Working with Models
• Commercial Shoot Workflow
• Q&A
• Set Up Studio Environment
• Planning The Live Shoot
• Dialing In The Lighting
• Q&A
• QuickTestShot
• Photoshoot Foil Dress With Carly
• Lightroom Workflow
• Q&A
• Preparing for the Second Shoot
• Photoshoot: Deep V Dress With Michelle
• Photoshoot: Closeup With Michelle
• Photoshoot: Tether Tools Table
• BONUS VIDEO: Lunchtime Q&A
• BONUS VIDEO: Quick Ad Mockup