The Art of Choosing

Explore the fascinating world of decision-making in this 24-minute TED-Ed talk by Sheena Iyengar. Delve into the complexities of choice, from everyday decisions like selecting a soft drink to life-altering choices with profound consequences. Discover groundbreaking research that reveals surprising insights into our attitudes and behaviors surrounding decision-making processes. Gain valuable understanding of how we make choices and our perceptions of our decision-making abilities. Learn from Iyengar's expertise as she shares her studies on the psychology of choice and its impact on our lives.

The art of choosing - Sheena Iyengar