Frenemies: The Epic Disruption of the Ad Business

Explore the seismic shifts in the advertising and marketing industry through this insightful talk featuring Ken Auletta, renowned columnist for The New Yorker. Delve into the key themes of Auletta's book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" as he discusses the profound changes buffeting the $2 trillion global advertising and marketing business. Gain valuable insights into the transformation of traditional advertising practices, the rise of digital platforms, and the complex relationships between industry players in the age of technological disruption. Learn about the challenges faced by advertising giants, the impact of data-driven decision-making, and the potential consequences for media survival. Moderated by Norman J. Ornstein, this thought-provoking conversation offers a comprehensive look at the evolving landscape of advertising and its far-reaching implications for businesses and consumers alike.

The Alma and Joseph Gildenhorn Book Series with Ken Auletta